Integrated Visual Identity for Tadim in the Kosovo Market (Brand Refresh + Modular Systems)

Esra Sherif

doi:10.5281/zenodo.18519102

Authors

Esra Sherif UBT College, Faculty of Arts and Media, Graphic Design Program, Prishtina, Kosovo

DOI:

https://doi.org/10.5281/zenodo.18519102

Keywords:

visual identity, brand refresh, modular design systems, packaging design, Kosovo market, Tadim, graphic design

Abstract

This article presents a case study of an integrated visual identity system for the snack brand Tadim in the Kosovo market. The study addresses the need for a coherent, contemporary, and flexible brand expression that can function across packaging, retail, and digital touchpoints. The project applies brand identity theory, packaging design principles, and modular design systems to reposition Tadim as a more distinctive, recognizable, and locally relevant brand. Methods include a contextual brand audit of the Kosovo snack market, visual benchmarking of direct competitors, analysis of Tadim’s existing identity, and iterative design prototyping of a refreshed logo, visual language, and modular packaging system. The results consist of: a clarified brand narrative tailored to the Kosovo context, a refreshed logotype and symbol, an updated color and typography system, and a modular grid that supports multiple product lines and formats while maintaining coherence. The discussion connects these design decisions to key concepts in brand identity and logo design, emphasizing legibility, recognizability, consistency, and scalability. The case demonstrates how a modular visual system can support both brand consistency and creative variation for future campaigns and product extensions.

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